--- title: Privacy Policy --- ![sbfs-logo-reversed-1](https://get.sbfacialstudio.com/hs-fs/hubfs/sbfs-logo-reversed-1.png?width=1500&height=503&name=sbfs-logo-reversed-1.png "sbfs-logo-reversed-1") Legal # Privacy and cookies policy Effective date: October 12, 2026 Last updated: October 12, 2026 630 State Street, Santa Barbara, CA 93101 Contents 1. [Information we collect](https://get.sbfacialstudio.com/privacy-policy#collect) 2. [How we use it](https://get.sbfacialstudio.com/privacy-policy#use) 3. [Email and HubSpot tracking](https://get.sbfacialstudio.com/privacy-policy#email) 4. [Sharing your information](https://get.sbfacialstudio.com/privacy-policy#sharing) 5. [Cookies policy](https://get.sbfacialstudio.com/privacy-policy#cookies) 6. [SMS communications](https://get.sbfacialstudio.com/privacy-policy#sms) 7. [Data security](https://get.sbfacialstudio.com/privacy-policy#security) 8. [California privacy rights](https://get.sbfacialstudio.com/privacy-policy#california) 9. [Data retention](https://get.sbfacialstudio.com/privacy-policy#retention) 10. [Children](https://get.sbfacialstudio.com/privacy-policy#children) 11. [Changes to this policy](https://get.sbfacialstudio.com/privacy-policy#changes) 12. [Contact us](https://get.sbfacialstudio.com/privacy-policy#contact) Santa Barbara Facial Studio (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy, including our Cookies Policy, explains how we collect, use, disclose and safeguard your information when you visit our website, join our email list or Founding List, schedule services, communicate with us, or otherwise interact with the studio. By accessing our website or using our services, you agree to the practices described below. ## 1Information we collect ### Information you provide to us We collect personal information when you: - Join our email list or the Founding List - Schedule an appointment or purchase a membership or gift card - Complete a consultation or intake form - Subscribe to email or SMS communications - Make a purchase - Contact us by email or online form, or in person at the studio This information may include: - Name, email address and phone number - Billing and payment information (processed by our payment provider; we do not store full card numbers) - Appointment, membership and purchase history - Skin concerns, skin type, treatment preferences, skin assessment notes and other details you share on consultation forms - Your communication preferences and any other information you choose to provide Consultation and skin assessment details are used only to customize your facials and keep your treatment plan up to date. We do not use them for advertising. ### Information collected automatically When you visit our website or open our emails, we may automatically collect: - IP address and approximate location (city or region) - Browser type, device information and operating system - Pages visited, time spent on pages and links clicked - Referral source (for example, the site or ad that brought you to us) - Email engagement, such as whether an email was opened and which links were clicked - Cookie and tracking data, described in our [Cookies Policy](https://get.sbfacialstudio.com/privacy-policy#cookies) ## 2How we use your information We use your information to: - Schedule and manage appointments, memberships and gift cards - Provide your skin assessment, customize your facials and maintain your treatment plan - Process payments - Communicate with you about appointments, services and your account - Send marketing emails and SMS messages, with your consent - Understand how visitors use our website and emails, so we can improve them - Measure the performance of our marketing - Comply with legal and regulatory requirements **We do not sell your personal information.** ## 3Email communications and HubSpot tracking We use **HubSpot**, a customer relationship management (CRM) and marketing platform, to manage our contact list, send emails, host our website forms and understand how visitors interact with our website and emails. ### What HubSpot collects for us - **Form submissions.** When you complete a form on our website (such as the Founding List sign-up), the information you enter is stored in our HubSpot account. - **Website activity.** If you accept analytics cookies, HubSpot’s tracking code records the pages you visit on our website and connects that activity to your contact record once you submit a form or click a tracked link in our emails. - **Email engagement.** Our marketing emails contain a small tracking pixel and tracked links. These tell us when an email is delivered and opened, and which links are clicked. ### How we use it We use this information to send you emails that are relevant to you (for example, opening updates or offers for services you have shown interest in), to know which content is useful, and to avoid sending you messages you don’t want. ### Your choices - **Unsubscribe anytime** using the link at the bottom of any marketing email, or by contacting us. We will process your request promptly. You will still receive transactional messages, such as appointment confirmations. - **Limit email tracking** by turning off automatic image loading in your email app, which blocks open tracking. - **Limit website tracking** by declining analytics cookies in our cookie banner or adjusting your browser settings (see [Section 5](https://get.sbfacialstudio.com/privacy-policy#cookies)). HubSpot processes information on our behalf as a service provider. You can read more in [HubSpot’s Privacy Policy](https://legal.hubspot.com/privacy-policy). ## 4Sharing your information We may share your information with: - **Service providers** who help us run the studio, such as our booking and point-of-sale platform (Boulevard), payment processors, our CRM and email marketing platform (HubSpot), SMS providers, and website hosting and analytics providers - **Professional advisors**, such as accountants and attorneys - **Legal authorities**, when required by law or to protect our rights and the safety of our clients - **A successor business**, in the event of a merger, sale or transfer of the studio Our service providers may use your information only to perform services for us and are contractually required to safeguard it. ## 5Cookies policy Cookies are small text files stored on your device when you visit a website. We also use similar technologies, such as tracking pixels in emails and on web pages. This section explains which cookies we use and how you can control them. ### Types of cookies we use Always on ### Strictly necessary Required for the site to work securely, to remember your cookie choices and to support booking and forms. These can’t be switched off in our banner. Your choice ### Analytics Help us understand how visitors use the site, which pages are popular and how people find us. We use HubSpot analytics for this. Your choice ### Marketing Help us measure our campaigns and show relevant content or ads. Set only if we run advertising and you allow them. ### HubSpot cookies on our website The table below lists the main cookies set by HubSpot. Cookie names and durations are set by HubSpot and may change; see [HubSpot’s cookie list](https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser) for the latest details. | Cookie | Type | Purpose | Duration | | --- | --- | --- | --- | | `__hs_cookie_cat_pref` | Necessary | Remembers which cookie categories you accepted | 6 months | | `__hs_opt_out` | Necessary | Remembers that you declined tracking so we don’t ask again | 6 months | | `__hs_do_not_track` | Necessary | Prevents the tracking code from sending information to HubSpot | 6 months | | `__cf_bm` | Necessary | Set by HubSpot’s security provider to tell people from bots | 30 minutes | | `__hstc` | Analytics | Tracks visitors: domain, first visit, last visit, current visit and session count | 6 months | | `hubspotutk` | Analytics | Keeps track of a visitor’s identity; passed to HubSpot on form submission to connect activity to a contact record | 6 months | | `__hssc` | Analytics | Determines whether to count a new session | 30 minutes | | `__hssrc` | Analytics | Determines whether the browser has been restarted | Session | ### Other cookies Our booking platform and payment processor may set their own necessary cookies when you book or pay online. If we use advertising platforms (such as Meta or Google), they may set marketing cookies or pixels only if you accept marketing cookies. We will update this policy if we add new tools. ### Managing your cookie choices - **Cookie banner.** When you first visit our site, you can accept or decline non-essential cookies. You can change your choice at any time. - **Browser settings.** Most browsers let you block or delete cookies. Some site features, such as forms or booking, may not work properly if you block all cookies. - **Global Privacy Control.** We honor the Global Privacy Control (GPC) browser signal as a request to opt out of the sale or sharing of personal information for that browser. Change cookie settings ## 6SMS communications and consent By providing your mobile number and opting in, you consent to receive text messages from Santa Barbara Facial Studio, including: - Appointment confirmations and reminders - Important service updates - Promotional offers Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. **SMS consent and phone numbers are not shared, sold, rented or disclosed to third parties or affiliates for their marketing purposes.** You can opt out at any time by replying **STOP** to any message. For help, reply **HELP** or email us. ## 7Data security We use reasonable administrative, technical and physical safeguards designed to protect your personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security. ## 8Your privacy rights (California residents) If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), gives you the right to: - **Know and access** the personal information we collect about you, how we use it and who we share it with - **Delete** personal information we have collected from you, subject to certain exceptions - **Correct** inaccurate personal information - **Opt out of the sale or sharing** of personal information. We do not sell your personal information. If we use marketing cookies for cross-context behavioral advertising, you can opt out by declining marketing cookies or using Global Privacy Control. - **Limit the use of sensitive personal information.** We use sensitive information, such as consultation details, only to provide the services you request. - **Non-discrimination** for exercising any of these rights ### How to make a request Email **hello@sbfacialstudio.com** with the subject line “Privacy request.” We will verify your identity before processing your request and respond within 45 days. You may use an authorized agent to make a request on your behalf; we may ask for proof of their authorization. California residents may also request information about disclosures of personal information to third parties for their direct marketing purposes (California Civil Code § 1798.83). We do not make such disclosures. ## 9Data retention We keep personal information only as long as needed for the purposes described in this policy, including providing services, maintaining client and treatment records, meeting legal, tax and accounting requirements, resolving disputes and enforcing our agreements. Marketing contact records are kept until you unsubscribe or ask us to delete them. ## 10Children’s privacy Our website is not directed to children under 16, and we do not knowingly collect personal information from them online. Services for minors require a parent or guardian’s consent. If you believe a child has given us personal information, please contact us and we will delete it. ## 11Changes to this policy We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. If we make material changes, we may also notify you by email. ## 12Contact us If you have questions about this Privacy Policy, our use of cookies or your personal information, contact: Studio**Santa Barbara Facial Studio 630 State Street Santa Barbara, CA 93101** Email**hello@sbfacialstudio.com** **Advanced facial technology. Expert hands. Personalized treatments in 30 or 60 minutes.** © 2026 Santa Barbara Facial Studio · Better skin, on repeat.